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copywriting
Copywriting

What Is Copywriting? (And Can I Learn It?)

Copywriting is a real art form and skill. It’s an invaluable weapon in every good marketer’s arsenal. Can anyone learn the skill of copywriting? Yes, ...
big idea light bulb
Copywriting

“The Big Idea” – The Key To Effective Copywriting

One of the most important elements of effective copywriting is the “big idea”. The most successful direct-response sales letters are the ones that focus on ...
Copywriting

Write Better Sales Copy Using The Power Of Meaning

Your sales copy has one purpose – to persuade someone to buy. The key to getting someone to buy is to resonate with them on ...
affiliate marketing
Marketing Strategy

No-Nonsense Guide To Affiliate Marketing

If you’ve heard the term “Affiliate Marketing” before but have no clue what it’s all about then read on. In this post I’m going to ...
Copywriting

4 Step Formula To Crafting Your Product’s Big Promise

If you want to sell more products or services you have to define one key thing: your service or product’s “big promise”. This big promise ...
take-action
Copywriting

6 Tips For Creating Effective CTA’s That Get Clicked!

Asking for action is one of the 5 fundamental elements of every successful ad, opt-in form, landing page, or sales copy. Your call-to-action is an ...
ad writing
Copywriting

How To Write Adverts – Ad Fundamental #5: Ask For Action

Learn how to write adverts that generate clicks and lead to more sales. There are 5 fundamental elements that every successful ad must contain. The ...
Copywriting

How To Write Adverts – Ad Fundamental #4: Persuade People To Grasp The Advantage

Learning how to write adverts that generate interest and lead to sales can be the skill that really allows your business to take off big ...
can-you-prove-it
Copywriting

How To Write Adverts – Ad Fundamental #3: Prove Your Claims

Learning how to write adverts that grab your customer’s attention, sparks their interest, and generates sales is a key skill that every marketer must learn. ...
Copywriting

How To Write Adverts – Ad Fundamental #2: Show People An Advantage

Every marketer must learn how to write adverts the right way in order to grab your prospect’s attention and turn interest in to sales. You ...
Copywriting

How To Write Adverts – Ad Fundamental #1: Getting Attention!

Learning how to write adverts that get results is a key skill that every marketer must learn, and must learn to do well. An effective ...