F.S.M

Copywriting is a real art form and skill. It’s an invaluable weapon in every good marketer’s arsenal. Can anyone learn the skill of copywriting? Yes, they sure can – but it takes study, practice, testing, and persistence in order to become a good copywriter. What is copywriting? Copywriting is the art of using the written […]

One of the most important elements of effective copywriting is the “big idea”. The most successful direct-response sales letters are the ones that focus on one big idea, to the exclusion of others. If your copy has struggled to get the response you anticipated it may be down to the fact that you are neglecting this

Your sales copy has one purpose – to persuade someone to buy. The key to getting someone to buy is to resonate with them on an emotional level. You have probably heard the old saying: “People buy with emotion and justify with logic” Put another way, you could say that “logic tells and emotion sells”. Emotions

If you want to sell more products or services you have to define one key thing: your service or product’s “big promise”. This big promise is the key result that your product or service gives your customer. It’s the main thing it does for them. It is the result they are after. The big promise

Asking for action is one of the 5 fundamental elements of every successful ad, opt-in form, landing page, or sales copy. Your call-to-action is an important part of any sort of copy you have created that induces people to act. An effective CTA tells your audience what to do next and makes it easy to

Learn how to write adverts that generate clicks and lead to more sales. There are 5 fundamental elements that every successful ad must contain. The 5th and final is to ask your reader to take action. In this series of posts we are teaching you how to write adverts that work, and we are talking

Learning how to write adverts that generate interest and lead to sales can be the skill that really allows your business to take off big time. Every successful ad has 5 fundamental elements which make them effective. The 4th fundamental of an ad is to persuade people to grasp the advantage that your product offers

Learning how to write adverts that grab your customer’s attention, sparks their interest, and generates sales is a key skill that every marketer must learn. In this series of posts, we are talking about the 5 fundamental purposes of an ad. To summarise, the 5 fundamental purposes of a successful ad are: To get attention