If you’ve heard about the concept of a value ladder and have no idea of what it is then read on. I first learnt this concept from Russell Brunson, which he outlines it in his book DotCom Secrets. In this post I’ll break down what a value ladder is, why your business needs one, and […]
Value Ladder – What It Is, Why You Need One, & How To Create One Read More »
If you are creating a lead magnet to help build your email list you should be aware of a few specific qualities that all effective lead magnets have. If you incorporate these qualities into your lead magnet you will attract more highly targeted and relevant subscribers, whilst adding value to your target audience. Here are
6 Qualities Of An Effective Lead Magnet Read More »
A lead magnet is something that you offer to your target audience in exchange for their email address. Its ultimate purpose is to attract and generate a list of leads in your niche that you can add to your email list and start building a relationship with for the purpose of selling your products or
6 Types Of Lead Magnet – With Examples Read More »
As marketers you’ve probably heard just how important it is to build your own email list. I’m sure you’ve probably heard the familiar saying: “The money is in the list” This saying is as true today as when it was first spoken, the money is in the list. But why is that? Your list is
4 Things You Need To Build An Email List Read More »
With so many new channels and platforms emerging it can be a nightmare to constantly stay relevant and up to date on each new platform that comes out. But luckily for us marketers, there is one channel that we can still rely on and which is still relevant today – email. So many people ask
6 Reasons Why Email Marketing Is Still Important Read More »
SEO is an important strategy for increasing your online presence and getting traffic from search engines. But with so many changes being made to Google’s algorithms, and with so many different strategies being pushed by the experts, it can be hard to know where to start. Does link building still work? Should you be spending
6 Evergreen SEO Tips Read More »
“How To Write A Good Advertisement” by Victor O. Schwab is one of the all-time great books on copywriting. First published in 1962, it has stood the test of time and the lessons contained within its pages are still relevant today. Victor O. Schwab was the copywriter who created the title for the international best-selling
How To Write A Good Advertisement – Book Review Read More »
We all want to increase our customer base and sell more products, right? Well here’s a valuable lesson I learnt from Jim Edwards in his fantastic book “Copywriting Secrets“. “People don’t buy without a reason why” If you can understand why people buy you can use those reasons to make your ad copy much more
The Reasons Why Customers Buy – And How To Target Them Read More »
We all know that feeling that comes before we make a purchase. Even when we really want something, when it comes to the moment where we need to actually hand over the cash there is a bit of “pain” that most people feel. This is known as the “pain of payment”. This feeling could be
How To Remove The Pain Of Payment Read More »
Learning how to write effective ads is a skill and talent that will make a significant difference to your marketing campaigns and results. One good ad can make the difference between having a campaign that is a roaring success which generates leads, subscribers, and sales, or a campaign that does nothing except lose you money.
How To Write Ads – The 5 Things ALL Ads Must Contain Read More »
If you’re involved in planning marketing campaigns and strategies than you need a framework that will help you to create marketing plans with ease. The SOSTAC® marketing model is an easy-to-learn and highly effective planning framework that will help you to create a detailed marketing plan in 6 steps. It can be used when creating
How To Create A Marketing Plan With The SOSTAC® Framework Read More »
You may have come across the concept of the “attractive character”. I first came across the concept when reading Russell Brunson’s excellent book DotCom Secrets. He also further elaborates on it in his second book Expert Secrets. The attractive character is an important element of building a long-term relationship with your target audience and increasing
The Attractive Character – The Secret To Building Your Tribe Read More »
