Traffic is the lifeblood of any business. It doesn’t matter if you have the best looking website, sales page, or sales funnel in the world – without traffic you won’t be in business for very long. Having a steady stream of traffic to your website, opt-in pages, offers, and webinars is every internet marketer’s dream, […]
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You can have the best product or service in the world, but if you don’t know how to get it in front of the right people you’re probably not going to sell a lot. Getting your product in front of the wrong people can also be very costly. This is why it’s so important to
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Colors have meanings behind them and can communicate certain qualities or attributes. They can trigger emotions and influence our perceptions and feelings. When it comes to your branding and marketing it is important to understand the psychology of colour and what these colours say about you, your brand, or your product. What is color psychology?
Color Psychology In Marketing and Branding Read More »
A logo symbolises your brand and business. It’s what makes the first impression on your prospective customers. It represents you, your products and services, and your values. But how the heck do you effectively communicate all that with an image? Designing or creating a logo can be hard work if you don’t know where to
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In his epic copywriting book Ca$hvertising, Drew Eric Whitman identifies 8 desires that all humans have. He called them the “Life-Force 8”. According to Drew, if you want to improve the efficiency of your marketing, sell more products, attract more customers, and make more money then you need to focus on appealing to these 8
Marketing & The Life-Force 8: How To Appeal To Human Desires Read More »
Getting your marketing strategy right can be the difference between making your business a huge success or suffering a slow and painful death. Sometimes it can be hard to know where to start with your strategy and planning. There’s so much information out there and everyone seems to have a different approach. If you need
3 Companies That Are Crushing It With Their Marketing Campaigns Read More »
Online ads have one purpose and one purpose only – to get you to stop what you’re doing and click. That is the whole purpose of an online ad. Yes, that may sound very simplistic, but that’s the bare bones of it. Online ads are designed to make you stop what you are doing and
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Marketing psychology is a growing field of study. For a marketer to be successful its important to understand consumer behaviour. The more you can understand how people will act or respond to your marketing campaign, branding, or pricing strategy, the more successful you’ll be. Marketing is about all people. It is important to understand how
Marketing Psychology Tricks To Boost Your Sales – With Examples Read More »
Storytelling has become a big part of how businesses communicate. You can see more and more stories being told across branding, sales, and marketing. An ever-increasing number of companies now use the art of storytelling to capture their audience’s attention, communicate their values, and to position their products and services. Humans are pre-wired to love
Storytelling Tips For Marketers, Salespeople and Businesses Read More »
Storytelling has been around as long as humans have. Even before language was created, human beings have been telling stories. Ancient caves and tombs are full of engraved cave drawings, hieroglyphics, and symbols that communicate stories and tales from the past. Human beings are fundamentally social creatures. We love to be around other people, and
3 Storytelling Templates That Help You Sell More Read More »
Google Ads is a platform that is constantly undergoing new changes and improvements. New features are constantly being added and old features are being taken away, sometimes to the annoyance of experienced Google Ads veterans. But more often than not there is a method behind Google’s madness. The cynics will say that many of the
Google Ads Best Practices Read More »
“If you don’t ask, you don’t get” – We’ve all heard that saying in one form or another at some point in our lives. But this statement also applies to the field of selling. The best salespeople are able to make more sales because they understand the importance of asking the right sales questions to
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