KFC – we’re all familiar with the restaurant chain which is famous for its “finger lickin’ good” chicken and its Colonel Sanders logo. The fast food chain serves millions of pieces of chicken around the globe annually, but when disaster struck in 2018 the restaurant used a risky and clever marketing campaign to salvage their […]
FCK – How savy marketing saved KFC’s bacon….and reputation Read More »
All too often we see the companies that compete in the same market use the same marketing tactics, and let’s be honest it makes for boring marketing. The majority of companies seem reluctant to stand out and break the mould. They are afraid to try something different. The reason is not because of a lack
Being Distinctive – How To Make Your Marketing Standout Read More »
If you work in sales or marketing you’ve probably heard of the AIDA model. The AIDA model is essentially a framework for selling and marketing. It is a 4 step process or sales funnel which you guide someone through in order to convert them from a prospect to a customer. The AIDA model was developed
The AIDA Model – The Original Sales Funnel Read More »
Cialdini and a few other researchers did an experiment where they wanted to test the principle of social proof and its ability to influence the behaviour of others.
He approached a hotel and asked if he could do an experiment to see if he could increase the towel re-usage rate amongst guests.
Robert Cialdini’s Social Proof Experiment Read More »
Leads are the lifeblood of any business. In order to have a successful business you need paying customers, and in order to get customers you have to generate leads. Think about a typical bricks and mortar retail store on the high street. If the retail shop is situated on a busy high street with lots
Hot, Warm, Cold – 3 Types Of Leads & How To Market To Them Read More »
The best way to supercharge the effectiveness of your ad copy, sales letters, or any advert is to engage your audience’s five senses. The more you can create a visual, emotional experience for your prospects through your advertising the more effective your marketing campaigns and sales copy will be. How do you achieve this? By
Supercharge Your Ad Copy By Exciting The Senses Read More »
There is a right way and a wrong way to use negatives in your sales copy. Use them correctly and you can attract more customers and make more sales. Use them incorrectly and you risk alienating potential customers and losing credibility. Let’s explore the differences between these two approaches and the right way to use
The Right Way To Use Negatives In Your Sales Copy Read More »
You may have heard of the term “value proposition”, but what is it and why does it matter? Your value proposition tells your prospects why they should choose to do business with you instead of your competitors. It makes the benefits of your products or services crystal clear from the outset so your prospects can
What Is Your Value Proposition? Read More »
If you’ve been around marketing for any period of time you may have heard of “hook, story, offer.” It’s widely talked about these days in marketing circles, yet many marketers have never heard of it. Some people have heard of it but don’t fully understand it or why it works. I first came across the
Hook, Story, Offer – What It Is And Why It Works Read More »
Learning how to write catchy headlines is one of the essential copywriting skills every good marketer needs to learn. The most important part of any ad or sales page is the headline. Advertising legend David Ogilvy said: “on the average, five times as many people read the headlines than read the body copy” A good
How To Write Catchy Headlines – Fast! Read More »
Pricing strategy is a hot topic. Knowing how to price a product or service correctly can make a big difference to your sales. Get your prices right and you’ll attract more customers and sell more goods. But how do you make your prices appear more attractive without having to lower them? After all, we all
Pricing Strategies – How To Price a Product Read More »
If you sell anything you need to understand the difference between features and benefits. Understanding this fundamental difference and using this insight in your marketing will help you to: Connect with more customers Promote your products or services more effectively Make more sales Make more money It doesn’t matter if you’re a salesperson who sells
Features vs. Benefits – The Key Differences & How To Use Them Read More »
