Have you ever wondered why you buy what you buy? You can spend your money on anything you want, but what is it that makes you decide to buy one thing over another? If you can understand what makes your customers buy you’ll be able to increase the effectiveness of your marketing and sell more […]
Goals – The Driving Force Behind Why We Buy Read More »
As marketers, we want to get our ads in front of the right people, on the right device, at the right time. But how important is it to get our ads in front of people when they are in the right mood? Does the mood of our target audience affect how our ads perform? Research
How Consumer Moods Affect Ad Performance Read More »
In his excellent book, “Influence, The Psychology Of Persuasion” the social psychologist Robert Cialdini identified 6 principles of persuasion and influence. They are deeply rooted behavioural traits that govern our behaviour and decision making, either consciously or unconsciously. They can be ethically used to influence people and enable us to predict with a high degree
The Art of Persuasion – 6 Principles of Influence Revealed Read More »
Starting an online business can be daunting if you don’t know where to start. It can also be one of the most rewarding thing you can do. As someone passionate about entrepreneurship and starting and growing online businesses, I wanted to create this quick guide that can help you to discover which online business model
The Quick Guide To Starting An Online Business Read More »
What is fear-based marketing? Essentially it involves highlighting a perceived threat that your target market has and using the emotion of fear caused by that threat to motivate them to take action. This action could be buying your product, subscribing to your mailing list, starting a free trial, or downloading your report, etc. Lots of
4 Steps To Using Fear-Based Marketing To Boost Your Sales Read More »
Creating effective marketing campaigns, adverts, and sales copy doesn’t need to be daunting. There are certain psychological triggers that if understood and used correctly can significantly improve your marketing efforts. If you can apply these psychological principles you will attract and retain more customers, reduce buyer resistance, and boost sales. Here’s a list of 6
6 Psychological Triggers That Attract Customers And Boost Sales Read More »
Knowing how to write irresistible email subject lines that make your prospects eager to open and read your emails is an important skill to master. We all know that email is a powerful channel for keeping in touch with your audience and nurturing your relationship with them. If you’re into internet marketing then I’m sure
How To Write Email Subject Lines That Increase Your Open Rates Read More »
Whether you are writing copy for a direct response mail order campaign, an email autoresponder sequence, or an online sales letter – you need to understand the fundamentals of copywriting in order to get the best results. There’s no better way to do this than to study from the very best. There are some great
The 7 Best Copywriting Books Every Marketer Must Own Read More »
What is copywriting? Copywriting is the act of writing with the intention of persuading the reader, listener, or viewer to take a specific action. This action could be buying a product, clicking a link, opting in for your newsletter, or giving you their contact information. Writing copy is an important skill to learn. Whether you
5 Easy Copywriting Tips & Tricks To Help You Write Like A Pro Read More »
Studies have shown that around 45% of all behaviour is habitual. Think about that for a moment. That means almost half of all the actions we perform are done without any conscious thought and are triggered by our environments or other stimuli. If you observe your behaviour and that of other people, you’ll soon find
How Marketers Use The Power Of Habit Read More »
Social proof is a phrase coined by psychologist Robert Ciadini. It describes a psychological and social phenomenon wherein people copy the actions of others when attempting to undertake behaviour in a given situation. In other words, we look to other people’s actions to confirm our own. The towel experiment Robert Ciadini did an experiment to
The Social Proof Effect Read More »
If you want to be successful in business, marketing, or any area of your life which involves communicating and serving other people, it’s vitally important you learn about the psychology of selling. When you hear the word “salespeople” what comes to mind? If you’re anything like most people you think of a pushy person, talking
The Psychology Of Selling Debunked Read More »
