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What I learnt From Testing Thousands Of Google Ads

Testing Google Ads is a continuous process. Google has continuously made changes to the standard Google Ads text ad format in order to improve their effectiveness and make them stand out more from the organic search results. As a Google Ads account manager, I have tested literally hundreds of different ads in a bid […]

How To Eliminate Buyers Remorse So You Can Sell More

Behavioural Insights, Marketing & Sales Psychology / F.S.M

As marketers and salespeople, it’s important to understand how to eliminate buyer’s remorse if we want to sell more. We are always trying to promote our products and services and present them in the best light possible. We want our customers to feel good about spending their money with us, and we want our products

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