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Marketing Strategy
Value Ladder – What It Is, Why You Need One, & How To Create One
If you’ve heard about the concept of a value ladder and have no idea of what it is then read on. I first learnt this ...
Marketing Strategy
6 Qualities Of An Effective Lead Magnet
If you are creating a lead magnet to help build your email list you should be aware of a few specific qualities that all effective ...
Marketing Strategy
6 Types Of Lead Magnet – With Examples
A lead magnet is something that you offer to your target audience in exchange for their email address. Its ultimate purpose is to attract and ...
Email Marketing
4 Things You Need To Build An Email List
As marketers you’ve probably heard just how important it is to build your own email list. I’m sure you’ve probably heard the familiar saying: “The ...
Email Marketing
6 Reasons Why Email Marketing Is Still Important
With so many new channels and platforms emerging it can be a nightmare to constantly stay relevant and up to date on each new platform ...
Marketing Strategy
6 Evergreen SEO Tips
SEO is an important strategy for increasing your online presence and getting traffic from search engines. But with so many changes being made to Google’s ...
Book Reviews
How To Write A Good Advertisement – Book Review
“How To Write A Good Advertisement” by Victor O. Schwab is one of the all-time great books on copywriting. First published in 1962, it has ...
Copywriting
The Reasons Why Customers Buy – And How To Target Them
We all want to increase our customer base and sell more products, right? Well here’s a valuable lesson I learnt from Jim Edwards in his ...
Behavioural Insights
How To Remove The Pain Of Payment
We all know that feeling that comes before we make a purchase. Even when we really want something, when it comes to the moment where ...
Copywriting
How To Write Ads – The 5 Things ALL Ads Must Contain
Learning how to write effective ads is a skill and talent that will make a significant difference to your marketing campaigns and results. One good ...
Marketing Strategy
How To Create A Marketing Plan With The SOSTAC® Framework
If you’re involved in planning marketing campaigns and strategies than you need a framework that will help you to create marketing plans with ease. The ...
Copywriting
The Attractive Character – The Secret To Building Your Tribe
You may have come across the concept of the “attractive character”. I first came across the concept when reading Russell Brunson’s excellent book DotCom Secrets. ...