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Marketing Strategy
Traffic Secrets – 3 Types of Internet Traffic Explained
Traffic is the lifeblood of any business. It doesn’t matter if you have the best looking website, sales page, or sales funnel in the world ...
Marketing Strategy
Why Knowing Your Target Audience Is Key
You can have the best product or service in the world, but if you don’t know how to get it in front of the right ...
Marketing & Sales Psychology
Color Psychology In Marketing and Branding
Colors have meanings behind them and can communicate certain qualities or attributes. They can trigger emotions and influence our perceptions and feelings. When it comes ...
Marketing Strategy
How To Create An Iconic Logo For Your Business
A logo symbolises your brand and business. It’s what makes the first impression on your prospective customers. It represents you, your products and services, and ...
Copywriting
Marketing & The Life-Force 8: How To Appeal To Human Desires
In his epic copywriting book Ca$hvertising, Drew Eric Whitman identifies 8 desires that all humans have. He called them the “Life-Force 8”. According to Drew, ...
Marketing Strategy
3 Companies That Are Crushing It With Their Marketing Campaigns
Getting your marketing strategy right can be the difference between making your business a huge success or suffering a slow and painful death. Sometimes it ...
Copywriting
6 Secrets To Creating Effective Online Ads
Online ads have one purpose and one purpose only – to get you to stop what you’re doing and click. That is the whole purpose ...
Behavioural Insights
Marketing Psychology Tricks To Boost Your Sales – With Examples
Marketing psychology is a growing field of study. For a marketer to be successful its important to understand consumer behaviour. The more you can understand ...
Copywriting
Storytelling Tips For Marketers, Salespeople and Businesses
Storytelling has become a big part of how businesses communicate. You can see more and more stories being told across branding, sales, and marketing. An ...
Copywriting
3 Storytelling Templates That Help You Sell More
Storytelling has been around as long as humans have. Even before language was created, human beings have been telling stories. Ancient caves and tombs are ...
Marketing Strategy
Google Ads Best Practices
Google Ads is a platform that is constantly undergoing new changes and improvements. New features are constantly being added and old features are being taken ...
Sales
How To Ask Engaging Sales Questions To Win More Business
“If you don’t ask, you don’t get” – We’ve all heard that saying in one form or another at some point in our lives. But ...