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Business
FCK – How savy marketing saved KFC’s bacon….and reputation
KFC – we’re all familiar with the restaurant chain which is famous for its “finger lickin’ good” chicken and its Colonel Sanders logo. The fast ...
Marketing Strategy
Being Distinctive – How To Make Your Marketing Standout
All too often we see the companies that compete in the same market use the same marketing tactics, and let’s be honest it makes for ...
Marketing Strategy
The AIDA Model – The Original Sales Funnel
If you work in sales or marketing you’ve probably heard of the AIDA model. The AIDA model is essentially a framework for selling and marketing. ...
Behavioural Insights
Robert Cialdini’s Social Proof Experiment
Cialdini and a few other researchers did an experiment where they wanted to test the principle of social proof and its ability to influence the ...
Marketing Strategy
Hot, Warm, Cold – 3 Types Of Leads & How To Market To Them
Leads are the lifeblood of any business. In order to have a successful business you need paying customers, and in order to get customers you ...
Copywriting
Supercharge Your Ad Copy By Exciting The Senses
The best way to supercharge the effectiveness of your ad copy, sales letters, or any advert is to engage your audience’s five senses. The more ...
Copywriting
The Right Way To Use Negatives In Your Sales Copy
There is a right way and a wrong way to use negatives in your sales copy. Use them correctly and you can attract more customers ...
Business
What Is Your Value Proposition?
You may have heard of the term “value proposition”, but what is it and why does it matter? Your value proposition tells your prospects why ...
Copywriting
Hook, Story, Offer – What It Is And Why It Works
If you’ve been around marketing for any period of time you may have heard of “hook, story, offer.” It’s widely talked about these days in ...
Copywriting
How To Write Catchy Headlines – Fast!
Learning how to write catchy headlines is one of the essential copywriting skills every good marketer needs to learn. The most important part of any ...
Behavioural Insights
Pricing Strategies – How To Price a Product
Pricing strategy is a hot topic. Knowing how to price a product or service correctly can make a big difference to your sales. Get your ...
Copywriting
Features vs. Benefits – The Key Differences & How To Use Them
If you sell anything you need to understand the difference between features and benefits. Understanding this fundamental difference and using this insight in your marketing ...