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Behavioural Insights
Goals – The Driving Force Behind Why We Buy
Have you ever wondered why you buy what you buy? You can spend your money on anything you want, but what is it that makes ...
Copywriting
How Consumer Moods Affect Ad Performance
As marketers, we want to get our ads in front of the right people, on the right device, at the right time. But how important ...
Behavioural Insights
The Art of Persuasion – 6 Principles of Influence Revealed
In his excellent book, “Influence, The Psychology Of Persuasion” the social psychologist Robert Cialdini identified 6 principles of persuasion and influence. They are deeply rooted ...
Business
The Quick Guide To Starting An Online Business
Starting an online business can be daunting if you don’t know where to start. It can also be one of the most rewarding thing you ...
Copywriting
4 Steps To Using Fear-Based Marketing To Boost Your Sales
What is fear-based marketing? Essentially it involves highlighting a perceived threat that your target market has and using the emotion of fear caused by that ...
Behavioural Insights
6 Psychological Triggers That Attract Customers And Boost Sales
Creating effective marketing campaigns, adverts, and sales copy doesn’t need to be daunting. There are certain psychological triggers that if understood and used correctly can ...
Copywriting
How To Write Email Subject Lines That Increase Your Open Rates
Knowing how to write irresistible email subject lines that make your prospects eager to open and read your emails is an important skill to master. ...
Book Reviews
The 7 Best Copywriting Books Every Marketer Must Own
Whether you are writing copy for a direct response mail order campaign, an email autoresponder sequence, or an online sales letter – you need to ...
Copywriting
5 Easy Copywriting Tips & Tricks To Help You Write Like A Pro
What is copywriting? Copywriting is the act of writing with the intention of persuading the reader, listener, or viewer to take a specific action. This ...
Behavioural Insights
How Marketers Use The Power Of Habit
Studies have shown that around 45% of all behaviour is habitual. Think about that for a moment. That means almost half of all the actions ...
Behavioural Insights
The Social Proof Effect
Social proof is a phrase coined by psychologist Robert Ciadini. It describes a psychological and social phenomenon wherein people copy the actions of others when ...
Marketing & Sales Psychology
The Psychology Of Selling Debunked
If you want to be successful in business, marketing, or any area of your life which involves communicating and serving other people, it’s vitally important ...