Learning how to write effective ads is a skill and talent that will make a significant difference to your marketing campaigns and results. One good ad can make the difference between having a campaign that is a roaring success which generates leads, subscribers, and sales, or a campaign that does nothing except lose you money. […]
How To Write Ads – The 5 Things ALL Ads Must Contain Read More »
You may have come across the concept of the “attractive character”. I first came across the concept when reading Russell Brunson’s excellent book DotCom Secrets. He also further elaborates on it in his second book Expert Secrets. The attractive character is an important element of building a long-term relationship with your target audience and increasing
The Attractive Character – The Secret To Building Your Tribe Read More »
In his epic copywriting book Ca$hvertising, Drew Eric Whitman identifies 8 desires that all humans have. He called them the “Life-Force 8”. According to Drew, if you want to improve the efficiency of your marketing, sell more products, attract more customers, and make more money then you need to focus on appealing to these 8
Marketing & The Life-Force 8: How To Appeal To Human Desires Read More »
Online ads have one purpose and one purpose only – to get you to stop what you’re doing and click. That is the whole purpose of an online ad. Yes, that may sound very simplistic, but that’s the bare bones of it. Online ads are designed to make you stop what you are doing and
6 Secrets To Creating Effective Online Ads Read More »
Storytelling has become a big part of how businesses communicate. You can see more and more stories being told across branding, sales, and marketing. An ever-increasing number of companies now use the art of storytelling to capture their audience’s attention, communicate their values, and to position their products and services. Humans are pre-wired to love
Storytelling Tips For Marketers, Salespeople and Businesses Read More »
Storytelling has been around as long as humans have. Even before language was created, human beings have been telling stories. Ancient caves and tombs are full of engraved cave drawings, hieroglyphics, and symbols that communicate stories and tales from the past. Human beings are fundamentally social creatures. We love to be around other people, and
3 Storytelling Templates That Help You Sell More Read More »
The best way to supercharge the effectiveness of your ad copy, sales letters, or any advert is to engage your audience’s five senses. The more you can create a visual, emotional experience for your prospects through your advertising the more effective your marketing campaigns and sales copy will be. How do you achieve this? By
Supercharge Your Ad Copy By Exciting The Senses Read More »
There is a right way and a wrong way to use negatives in your sales copy. Use them correctly and you can attract more customers and make more sales. Use them incorrectly and you risk alienating potential customers and losing credibility. Let’s explore the differences between these two approaches and the right way to use
The Right Way To Use Negatives In Your Sales Copy Read More »
If you’ve been around marketing for any period of time you may have heard of “hook, story, offer.” It’s widely talked about these days in marketing circles, yet many marketers have never heard of it. Some people have heard of it but don’t fully understand it or why it works. I first came across the
Hook, Story, Offer – What It Is And Why It Works Read More »
Learning how to write catchy headlines is one of the essential copywriting skills every good marketer needs to learn. The most important part of any ad or sales page is the headline. Advertising legend David Ogilvy said: “on the average, five times as many people read the headlines than read the body copy” A good
How To Write Catchy Headlines – Fast! Read More »
If you sell anything you need to understand the difference between features and benefits. Understanding this fundamental difference and using this insight in your marketing will help you to: Connect with more customers Promote your products or services more effectively Make more sales Make more money It doesn’t matter if you’re a salesperson who sells
Features vs. Benefits – The Key Differences & How To Use Them Read More »
As marketers, we want to get our ads in front of the right people, on the right device, at the right time. But how important is it to get our ads in front of people when they are in the right mood? Does the mood of our target audience affect how our ads perform? Research
How Consumer Moods Affect Ad Performance Read More »
