What is fear-based marketing? Essentially it involves highlighting a perceived threat that your target market has and using the emotion of fear caused by that threat to motivate them to take action. This action could be buying your product, subscribing to your mailing list, starting a free trial, or downloading your report, etc. Lots of […]
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Knowing how to write irresistible email subject lines that make your prospects eager to open and read your emails is an important skill to master. We all know that email is a powerful channel for keeping in touch with your audience and nurturing your relationship with them. If you’re into internet marketing then I’m sure
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Whether you are writing copy for a direct response mail order campaign, an email autoresponder sequence, or an online sales letter – you need to understand the fundamentals of copywriting in order to get the best results. There’s no better way to do this than to study from the very best. There are some great
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What is copywriting? Copywriting is the act of writing with the intention of persuading the reader, listener, or viewer to take a specific action. This action could be buying a product, clicking a link, opting in for your newsletter, or giving you their contact information. Writing copy is an important skill to learn. Whether you
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Testing Google Ads is a continuous process. Google has continuously made changes to the standard Google Ads text ad format in order to improve their effectiveness and make them stand out more from the organic search results. As a Google Ads account manager, I have tested literally hundreds of different ads in a bid
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