We all want to increase our customer base and sell more products, right? Well here’s a valuable lesson I learnt from Jim Edwards in his fantastic book “Copywriting Secrets“. “People don’t buy without a reason why” If you can understand why people buy you can use those reasons to make your ad copy much more […]
The Reasons Why Customers Buy – And How To Target Them Read More »
We all know that feeling that comes before we make a purchase. Even when we really want something, when it comes to the moment where we need to actually hand over the cash there is a bit of “pain” that most people feel. This is known as the “pain of payment”. This feeling could be
How To Remove The Pain Of Payment Read More »
Colors have meanings behind them and can communicate certain qualities or attributes. They can trigger emotions and influence our perceptions and feelings. When it comes to your branding and marketing it is important to understand the psychology of colour and what these colours say about you, your brand, or your product. What is color psychology?
Color Psychology In Marketing and Branding Read More »
In his epic copywriting book Ca$hvertising, Drew Eric Whitman identifies 8 desires that all humans have. He called them the “Life-Force 8”. According to Drew, if you want to improve the efficiency of your marketing, sell more products, attract more customers, and make more money then you need to focus on appealing to these 8
Marketing & The Life-Force 8: How To Appeal To Human Desires Read More »
Online ads have one purpose and one purpose only – to get you to stop what you’re doing and click. That is the whole purpose of an online ad. Yes, that may sound very simplistic, but that’s the bare bones of it. Online ads are designed to make you stop what you are doing and
6 Secrets To Creating Effective Online Ads Read More »
Marketing psychology is a growing field of study. For a marketer to be successful its important to understand consumer behaviour. The more you can understand how people will act or respond to your marketing campaign, branding, or pricing strategy, the more successful you’ll be. Marketing is about all people. It is important to understand how
Marketing Psychology Tricks To Boost Your Sales – With Examples Read More »
Storytelling has become a big part of how businesses communicate. You can see more and more stories being told across branding, sales, and marketing. An ever-increasing number of companies now use the art of storytelling to capture their audience’s attention, communicate their values, and to position their products and services. Humans are pre-wired to love
Storytelling Tips For Marketers, Salespeople and Businesses Read More »
There is a right way and a wrong way to use negatives in your sales copy. Use them correctly and you can attract more customers and make more sales. Use them incorrectly and you risk alienating potential customers and losing credibility. Let’s explore the differences between these two approaches and the right way to use
The Right Way To Use Negatives In Your Sales Copy Read More »
Pricing strategy is a hot topic. Knowing how to price a product or service correctly can make a big difference to your sales. Get your prices right and you’ll attract more customers and sell more goods. But how do you make your prices appear more attractive without having to lower them? After all, we all
Pricing Strategies – How To Price a Product Read More »
If you sell anything you need to understand the difference between features and benefits. Understanding this fundamental difference and using this insight in your marketing will help you to: Connect with more customers Promote your products or services more effectively Make more sales Make more money It doesn’t matter if you’re a salesperson who sells
Features vs. Benefits – The Key Differences & How To Use Them Read More »
Have you ever wondered why you buy what you buy? You can spend your money on anything you want, but what is it that makes you decide to buy one thing over another? If you can understand what makes your customers buy you’ll be able to increase the effectiveness of your marketing and sell more
Goals – The Driving Force Behind Why We Buy Read More »
As marketers, we want to get our ads in front of the right people, on the right device, at the right time. But how important is it to get our ads in front of people when they are in the right mood? Does the mood of our target audience affect how our ads perform? Research
How Consumer Moods Affect Ad Performance Read More »
