What is fear-based marketing? Essentially it involves highlighting a perceived threat that your target market has and using the emotion of fear caused by that threat to motivate them to take action. This action could be buying your product, subscribing to your mailing list, starting a free trial, or downloading your report, etc. Lots of […]
4 Steps To Using Fear-Based Marketing To Boost Your Sales Read More »
Creating effective marketing campaigns, adverts, and sales copy doesn’t need to be daunting. There are certain psychological triggers that if understood and used correctly can significantly improve your marketing efforts. If you can apply these psychological principles you will attract and retain more customers, reduce buyer resistance, and boost sales. Here’s a list of 6
6 Psychological Triggers That Attract Customers And Boost Sales Read More »
Studies have shown that around 45% of all behaviour is habitual. Think about that for a moment. That means almost half of all the actions we perform are done without any conscious thought and are triggered by our environments or other stimuli. If you observe your behaviour and that of other people, you’ll soon find
How Marketers Use The Power Of Habit Read More »
If you want to be successful in business, marketing, or any area of your life which involves communicating and serving other people, it’s vitally important you learn about the psychology of selling. When you hear the word “salespeople” what comes to mind? If you’re anything like most people you think of a pushy person, talking
The Psychology Of Selling Debunked Read More »
As marketers and salespeople, it’s important to understand how to eliminate buyer’s remorse if we want to sell more. We are always trying to promote our products and services and present them in the best light possible. We want our customers to feel good about spending their money with us, and we want our products
How To Eliminate Buyers Remorse So You Can Sell More Read More »
