Google Ads is a platform that is constantly undergoing new changes and improvements. New features are constantly being added and old features are being taken away, sometimes to the annoyance of experienced Google Ads veterans. But more often than not there is a method behind Google’s madness. The cynics will say that many of the […]
Google Ads Best Practices Read More »
KFC – we’re all familiar with the restaurant chain which is famous for its “finger lickin’ good” chicken and its Colonel Sanders logo. The fast food chain serves millions of pieces of chicken around the globe annually, but when disaster struck in 2018 the restaurant used a risky and clever marketing campaign to salvage their
FCK – How savy marketing saved KFC’s bacon….and reputation Read More »
All too often we see the companies that compete in the same market use the same marketing tactics, and let’s be honest it makes for boring marketing. The majority of companies seem reluctant to stand out and break the mould. They are afraid to try something different. The reason is not because of a lack
Being Distinctive – How To Make Your Marketing Standout Read More »
If you work in sales or marketing you’ve probably heard of the AIDA model. The AIDA model is essentially a framework for selling and marketing. It is a 4 step process or sales funnel which you guide someone through in order to convert them from a prospect to a customer. The AIDA model was developed
The AIDA Model – The Original Sales Funnel Read More »
Leads are the lifeblood of any business. In order to have a successful business you need paying customers, and in order to get customers you have to generate leads. Think about a typical bricks and mortar retail store on the high street. If the retail shop is situated on a busy high street with lots
Hot, Warm, Cold – 3 Types Of Leads & How To Market To Them Read More »
If you’ve been around marketing for any period of time you may have heard of “hook, story, offer.” It’s widely talked about these days in marketing circles, yet many marketers have never heard of it. Some people have heard of it but don’t fully understand it or why it works. I first came across the
Hook, Story, Offer – What It Is And Why It Works Read More »
Starting an online business can be daunting if you don’t know where to start. It can also be one of the most rewarding thing you can do. As someone passionate about entrepreneurship and starting and growing online businesses, I wanted to create this quick guide that can help you to discover which online business model
The Quick Guide To Starting An Online Business Read More »
Testing Google Ads is a continuous process. Google has continuously made changes to the standard Google Ads text ad format in order to improve their effectiveness and make them stand out more from the organic search results. As a Google Ads account manager, I have tested literally hundreds of different ads in a bid
What I learnt From Testing Thousands Of Google Ads Read More »
